Are You Visible
to AI?

Every field filled. Photos updated regularly. Post at least weekly. AI treats your GBP as its primary source of truth about your property.

AI reads structured data before it reads your copy. On WordPress, Yoast Local SEO handles it without coding.

The 10 questions guests actually ask, marked up so AI serves them directly in voice and chat queries.

Your responses are indexed by AI. Use them strategically...not with a generic template.

Not "how was your stay?" Ask: "Did we meet your needs — and is there anything we could have done better?" It signals you're obsessed with the gap between expectation and outcome. It gets specific answers instead of polite ones. And 400 outcome-focused reviews from the past 12 months outranks 1,200 generic ones from 3 years ago.

AI draws from multiple sources. Incomplete secondary profiles create gaps in what AI knows about you.

"Best hotel near [landmark]" is among the most common AI travel queries. Own those answers on your domain before an OTA does.

AI surfaces this when a guest asks "is it cheaper to book direct?" State it explicitly, above the fold.

Feed every review you have into AI and ask it to find the themes. Not the ratings — the use cases. What problems did guests come in with? What outcomes did they leave with? From that, build a page on your website — "Who Stays Here and Why" — that organizes those use cases by guest type. Each one is a match an AI agent can make with confidence. This is how you become a clear data object instead of a blur.

Booking, pre-arrival, in-stay, post-checkout. This list is yours. No OTA or AI intermediary can take it from you.

Day 1: thank you + review. Day 7: local tips. Day 30: return incentive. Most operators skip Touches 2 and 3.

UTM parameters on every link to your booking engine. Free to implement.

Historic property, notable architecture, significant cultural landmark. The highest-return item on this list if you qualify.