Are You Visible
to AI?

GPTBot, OAI-SearchBot, ClaudeBot, Claude-SearchBot, PerplexityBot, Google-Extended. The University of Washington found over 25% of top 1,000 websites inadvertently block at least one major AI crawler. Often the IT person locked things down years ago and nobody remembered. Check your robots.txt. Explicit allow rules for each, or remove the wildcard disallow.

ChatGPT Search runs on Bing's index. 87% of ChatGPT citations match websites in Bing's top 10. If you're not in Bing's index, you're invisible to ChatGPT regardless of how well you rank on Google. Ten minutes of work. Free.

Pages with First Contentful Paint under 0.4 seconds have three times the AI citation rate of pages over 1.13 seconds. If your site is heavy with plugins and a theme from 2018, this matters more than most of the items below.

Every field filled. Photos updated regularly. Post at least weekly. AI treats your GBP as its primary source of truth about your property.

Hotel schema gives search engines a clean data object to parse. Useful for rich results. On WordPress, Yoast Local SEO handles it without coding.

Plain HTML works. AI parses answers from clean prose without needing special markup. Cover booking, parking, check-in, kids, pets, accessibility, breakfast, late check-out, transit, and your direct-booking value.

Your responses are indexed by AI. Use them strategically...not with a generic template.

Not "how was your stay?" Ask: "Did we meet your needs — and is there anything we could have done better?" It signals you're obsessed with the gap between expectation and outcome. It gets specific answers instead of polite ones. And 400 outcome-focused reviews from the past 12 months outranks 1,200 generic ones from 3 years ago.

AI draws from multiple sources. Incomplete secondary profiles create gaps in what AI knows about you.

"Best hotel near [landmark]" is among the most common AI travel queries. Own those answers on your domain before an OTA does.

AI surfaces this when a guest asks "is it cheaper to book direct?" State it explicitly, above the fold.

Feed every review you have into AI and ask it to find the themes. Not the ratings... the use cases. What problems did guests come in with? What outcomes did they leave with? Build a page that organizes those use cases by guest type. Each one is a match an AI agent can make with confidence. This is how you become a clear data object instead of a blur.

Booking, pre-arrival, in-stay, post-checkout. This list is yours. No OTA or AI intermediary can take it from you.

Day 1: thank you + review. Day 7: local tips. Day 30: return incentive. Most operators skip Touches 2 and 3.

UTM parameters on every link to your booking engine. Free to implement.

Historic property, notable architecture, significant cultural landmark. The highest-return item on this list if you qualify.