You Need a Strategy.com
Most People Think they Need Something.They need a website. They need money. They need to sell more, to reach their goals, dreams, visions, financial independence in their business and lives.
A way to get there.What they need is a Strategy
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What we offer:FRESH PERSPECTIVE - We bring a fresh perspective and a fresh set of eyes to help identify new opportunities and areas for improvement you may have missed.TAILORED SOLUTIONS - We take the time to understand your unique business needs and develop customized solutions to help you reach your goals.COST SAVINGS - We can help you make informed decisions that can result in cost savings, both in the short and long term.OBJECTIVITY - We bring an unbiased perspective to your business, allowing us to make recommendations that are in the best interests of your company rather than any personal agendas.Hiring us is a smart investment that can bring about significant improvements to your company. Don't wait any longer, start taking your business to the next level today!
What We Do
We employ the S.T.A.R. Strategies Methodology to drive business success. The approach consists of four key components: Strategies, Tactics, Actions, and Resources, Responsibilities, and Results.Plan the Work - Work the Plan* Strategies: Our methodology starts with the development of global plans and objectives that drive the corporation, its divisions, and products.* Tactics: Next, we implement ground-level tactics with attainable objectives, defined assignments, and budget allocations.* Actions: We believe that ideas are a dime a dozen, which is why we focus on turning those ideas into realities through specific actions.* Resources, Responsibilities, Results: Our approach includes careful consideration of the resources needed to implement the plan, including talent, technology, time, and money. We also place a strong emphasis on empowering our team and assigning clear responsibilities. The end goal is to achieve measurable results that drive success.By using the S.T.A.R. Strategies Methodology, we combine the power of data and analytics with a focus on feelings, perceptions, and positioning to increase the chances of success.
Michael Levinson, Chief Strategist
I’m an Independent Director and Strategic Advisor based in Toronto. I bring operator level judgment shaped by two arenas that rarely overlap: building and scaling travel and hospitality technology businesses, and chairing a statutory regulator through a real crisis.As Chair of the Travel Industry Council of Ontario (TICO), I’ve helped lead governance through COVID 19 disruption, oversight scrutiny, and a Value for Money Audit by the Auditor General, with a focus on consumer protection, stability, and decision making under uncertainty.Before governance and strategic consulting became my main lane, I spent 18 years building digital platforms in travel and hospitality, including BookDirect and CrewStay. I’ve worked through full cycles: early product and distribution integrations, enterprise stakeholders, and the unglamorous operational reality of running and turning around hospitality assets.I’m selective about board and advisory work. I’m most useful to founder-led and family-owned companies that want independent governance, clearer risk and accountability, and help navigating disruption, including AI and regulation-driven change. I’m especially interested in for-profit board roles where the upside is tied to long-term value creation.
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